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Public Relations and Advertising -- Encyclopedias

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Encyclopedia of Major Marketing Campaigns
Access Info: Ohio U. - all campuses (including off-campus access)

Contains essays on nearly 500 advertising campaigns that appeared between the late 1990s and 2005...

Household Spending Full-Text
Access Info: Ohio U. - all campuses (including off-campus access)

This online book contains information about how much American consumers spend in various product areas; product categories include Apparel, Entertainment, Financial Products and Services, Food and Alcohol, Gifts, Healthcare, Household Furnishings and Supplies, Shelter and Utilities, Personal Care Products and Services, and Transportation...

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