Polls and Surveys

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Polls and Surveys -- Encyclopedias

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Encyclopedia of Survey Research Methods, by Paul J. Lavrakas, editor
Access Info: Ohio U. - all campuses (including off-campus access)

Contains more than 600 entries about nearly all types of survey methods and survey errors...

Public Opinion and Polling around the World: A Historical Encyclopedia (2004), by John G. Geer, editor
Access Info: Ohio U. - all campuses (including off-campus access)

Contains more than 100 entries which examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figures like George Gallup and Elmo Roper...

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Communications -- Journalism

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