Ohio University Home
InfoTree logo
Research Starter Kit
Titles A - Z
Newest Additions
About InfoTree
 Library Home Pages     ALICE     Your Library Record Ask a Librarian
You are here: Home > byform:ready > communications > journalism > Login to My Infotree
Advanced Search

Public Relations and Advertising -- Ready Reference

Showing 1 to 5 of 5 Previous · 1 · Next

1010158728.gifBest Consumers: Demographics of Consumer Demand    
Access Info: Click on title for holdings and locations
Presents demographics statistics and how their changes has affected the market for products in the following categories: Alcoholic Beverages Apparel Computers Education Entertainment Financial Products and Services Furnishings and Equipment Gifts for Non-Household Members Groceries Health Care Household Services Housekeeping Supplies Personal Care Reading Material Restaurants and Carry-Outs Shelter Telephone Tobacco Transportation Travel Utilitie... more
1010158728.gifConsumer Dimensions    
Access Info: Click on title for holdings and locations
Consumer Dimensions is intended for marketers looking for consumer and demographic information to help them make effective product positioning strategies... more
1010158728.gifHousehold Spending: Who Spends How Much on What    
Access Info: Click on title for holdings and locations
Provides household spending data by age, income, high-income consumer units, household type, race and Hispanic origin, region and eduction in the following categories: Apparel Entertainment Financial Products and Services Food and Alcoholic Beverages Gifts for People in Other Households Health Care Household Operations Shelter and Utilities Personal Care, Reading, Education and Tobacco Transportatio... more
1010158728.gifKagan's Media Cast 2010: strategic market & financial forces shaping the media over the next ten years    
Access Info: Click on title for holdings and locations
Provides predictions on media and communication sectors through 2010... more
1010158728.gifMedia Trends (11th ed., 2005)    
Actionable metrics, benchmarks and projections for all major media sectors... more

Previous · 1 · Next

Subtopics:

  • None

Related Topics:


Types for this topic:



If you have questions, comments, or suggestions, please use the Ohio University Libraries' E-Mail a Librarian form.
Copyright © 2003-2009 Ohio University. All Rights Reserved.