Describes the economics of developing original television programming on broadcast networks and syndication on networks and basic cable stations...

Provides predictions on media and communication sectors through 2010...

Covers details of American law on free speech, libel, copyright, fair trial, obscenity, etc...

Covers all major sports and analyzes the strengths and weaknesses of the major network carriers of sports in terms of their current programming inventory; analyzes the desire of some professional sports teams to reclaim rights to their regional telecasts; outlines the critical television sports rights negotiations that lie ahead; and offers the traditional "A Final Word," which sets forth the major trends in the current television sports rights marketplace...