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Marketing -- Statistics

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1008080852.gifTableBase    
Access Info: Ohio U. - Athens campus only (including off-campus access)
Provides access to statistical tables dealing with industries, products and companies throughout the world that are obtained from periodicals and newspapers, trade associations, and investment research houses... more
1008080852.gifGlobal Market Information Database (GMID)    
Access Info: Ohio U. - Athens campus only (including off-campus access)
Contains key business intelligence data on countries, companies, markets, and consumers... more
1008080852.gifSTAT-USA/Internet    
Access Info: Ohio U. - all campuses (including off-campus access)
Provides access to current and historical Federal government information relating to the economy and international trade... more
1008080852.gifCountryWatch    
Access Info: Ohio U. - all campuses (including off-campus access)
Provides "country specific geopolitical intelligence on each of the 192 countries of the world... more
1008080852.gifMediamark Reporter    
Access Info: Ohio U. - Athens campus only (including off-campus access)
(Does not work with Firefox)Magazine audience statistics useful to the fields of advertising and marketing, including circulation and audience data for publications as well as product audience and usage data... more
1008080852.gifConference Board - Business Knowledge Research   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
Provides full-text research reports from The Conference Board on the latest issues in business management, and United States and global economics... more
1008080852.gifConference Board: Consumer Research Center   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
Provides consumer-related reports, statistics, surveys, forecasts, and market profiles from The Conference Board... more
1010158728.gifEditor & Publisher Market Guide    
Access Info: Click on title for holdings and locations
Offers individual market surveys of all United States and Canadian cities where a daily newspaper is published... more
HispanSource    
This site provides links to "credible, objective, and relevant information on the United States Hispanic/Latino market" and includes "Hispanic consumer behavior to demographic information, from Hispanic media to community events, HispanSource will help you get the data you need for successful plans and strategies... more
1010158728.gifRand McNally ... Commercial Atlas & Marketing Guide    
Access Info: Click on title for holdings and locations
Contains population, economic, and geographic data and maps for places in the United States... more
1010158728.gifStandard Rate and Data Service, Inc. Publications (SRDS)    
Access Info: Click on title for holdings and locations
Contain advertising rates, specifications, circulation, and other information for various forms of media... more

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