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Marketing -- General

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1008080852.gifBusiness Insights Interactive    
Access Info: Ohio U. - all campuses (including off-campus access)
Business Insights gives access to well over 500 strategic management & marketing reports covering a range of industries such as Healthcare, Business Capabilities, Technology, Consumer Goods, Energy, Human Resources and Financial Services... more
1008080852.gifBusiness Source Complete   Article database with abstracts   Good for Basic Research   Includes Book Reviews   Includes some Full-Text   
Access Info: Ohio U. - all campuses (including off-campus access)
Contains over 11,000 periodicals indexed and abstracted, with more than 10,000 full text, covering management, economics, finance, accounting and international business, among others... more
1008080852.gifGlobal Market Information Database (GMID)    
Access Info: Ohio U. - Athens campus only (including off-campus access)
Contains key business intelligence data on countries, companies, markets, and consumers... more
1008080852.gifLexisNexis Academic   Full-Text   Includes Book Reviews   
Access Info: Ohio U. - all campuses (off-campus access via OhioLINK login)
Huge collection of full-text databases covering news, business, legal research, and biographical information... more
1008080852.gifMediamark Reporter    
Access Info: Ohio U. - Athens campus only (including off-campus access)
(May not work with the Firefox browser) Magazine and broadcast audience statistics useful to the fields of media, advertising and marketing... more
1008080852.gifMintel Reports    
Access Info: Ohio U. - Athens campus only (including off-campus access)
"Mintel offers market research reports covering US and International marketplaces; each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles... more
1008080852.gifWall Street Journal Online   Full-Text   RSS Feeds Available   
Access Info: Ohio U. - Athens campus only (including off-campus access)
Full-text articles starting in 1982; updated daily... more
1008080852.gifWARC: World Advertising Research Center   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
A full text database with over 12,000 case studies from major companies and advertising agencies, articles from leading advertising journals, and unpublished papers... more
Ad*Access    
Presents images and database information for over 7,000 advertisements printed in American and Canadian newspapers and magazines between 1911 and 1955... more
1010158728.gifBest Consumers: Demographics of Consumer Demand    
Access Info: Click on title for holdings and locations
Presents demographics statistics and how their changes has affected the market for products in the following categories: Alcoholic Beverages Apparel Computers Education Entertainment Financial Products and Services Furnishings and Equipment Gifts for Non-Household Members Groceries Health Care Household Services Housekeeping Supplies Personal Care Reading Material Restaurants and Carry-Outs Shelter Telephone Tobacco Transportation Travel Utilitie... more
1008080852.gifBusiness and Industry   Article database with abstracts   Includes some Full-Text   
Access Info: Ohio U. - all campuses (including off-campus access)
A closed file database that is no longer (as of June 30, 2006) being updated, which indexes more than 1,000 of the world's most authoritative business publications, including trade and business journals, industry newsletters, and a broad collection of regional, national and international newspapers... more
1008080852.gifConference Board - Business Knowledge Research   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
Provides full-text research reports from The Conference Board on the latest issues in business management, and United States and global economics... more
1008080852.gifConference Board: Consumer Research Center   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
Provides consumer-related reports, statistics, surveys, forecasts, and market profiles from The Conference Board... more
1010158728.gifConsumer Dimensions    
Access Info: Click on title for holdings and locations
Consumer Dimensions is intended for marketers looking for consumer and demographic information to help them make effective product positioning strategies... more
1008080852.gifCountryWatch    
Access Info: Ohio U. - all campuses (including off-campus access)
Provides "country specific geopolitical intelligence on each of the 192 countries of the world... more
1010158728.gifDemographics USA: County Edition    
Access Info: Click on title for holdings and locations
Contains state/regional summaries as well as demographic statistics by US county in the following areas: Basic Demographics Population by Age and Sex Household Data Households by Effective Buying Income Retail Sales and Establishments by Store Group Retail Sales by Merchandise Line 5 Year Projections Consumer Buying Power Establishments and Employment Data Occupation Employment Data Core Based Statistical Areas Designated Market Area... more
1008080852.gifEconomist Intelligence Unit, by Economist Group    
Access Info: Ohio U. - all campuses (including off-campus access)
Full-text reports on several dozen countries that provide country profiles (Country Profile section), economic and political trend analysis (Country Reports section), financial information (Country Finance section), and commercial information (Country Commerce section)... more
1010158728.gifEditor & Publisher Market Guide    
Access Info: Click on title for holdings and locations
Offers individual market surveys of all United States and Canadian cities where a daily newspaper is published... more
Electronic Journals for Marketing    
Link to a listing in ALICE for electronic journals in the field of Marketing... more
Emergence of Advertising in America: 1850-1920    
Presents over 9,000 images, with database information, relating to the early history of advertising in the United States... more
1008080852.gifEncyclopedia of Major Marketing Campaigns    
Access Info: Ohio U. - all campuses (including off-campus access)
Contains essays on nearly 500 advertising campaigns that appeared between the late 1990s and 2005... more
1008080852.gifFaulkner's Advisory for IT Studies (FAITS)   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
More than 1,200 full-text reports on a wide range of IT topics... more
HispanSource    
This site provides links to "credible, objective, and relevant information on the United States Hispanic/Latino market" and includes "Hispanic consumer behavior to demographic information, from Hispanic media to community events, HispanSource will help you get the data you need for successful plans and strategies... more
1008080852.gifHousehold Spending   Full-Text   
Access Info: Ohio U. - all campuses (including off-campus access)
This online book contains information about how much American consumers spend in various product areas; product categories include Apparel, Entertainment, Financial Products and Services, Food and Alcohol, Gifts, Healthcare, Household Furnishings and Supplies, Shelter and Utilities, Personal Care Products and Services, and Transportation... more
1010158728.gifHousehold Spending: Who Spends How Much on What    
Access Info: Click on title for holdings and locations
Provides household spending data by age, income, high-income consumer units, household type, race and Hispanic origin, region and eduction in the following categories: Apparel Entertainment Financial Products and Services Food and Alcoholic Beverages Gifts for People in Other Households Health Care Household Operations Shelter and Utilities Personal Care, Reading, Education and Tobacco Transportatio... more
Intute: Social Sciences    
Directory to high-quality web resources in the areas of the social sciences, including: anthropology, business, economics, education, environmental studies, hospitality and catering, government, law, human geography, politics, psychology, social welfare, sociology, sports, travel and tourism, women's studies, and related disciplines... more
Knowledge@Wharton    
Offers the latest business insights, information and research from a variety of sources... more
KnowThis.com's Marketing Virtual Library, by Paul Christ    
Provides links to marketing sites organized by topic area... more
1008080852.gifMarket Insight    
Access Info: Ohio U. - Athens campus only (including off-campus access)
Includes Standard and Poor's Stock Reports, Standard and Poor's Industry Surveys, Standard and Poor's EDGAR, U... more
1008080852.gifMarket Share Reporter    
Access Info: Ohio U. - all campuses (including off-campus access)
Provides comparative business statistics (arranged by 4-digit SIC code) for companies, products and services, and includes the original sources... more

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