Ohio University Home
InfoTree logo
Research Starter Kit
Titles A - Z
Newest Additions
About InfoTree
 Library Home Pages     ALICE Ask a Librarian
You are here: Home > bysubject > business-and-finance > Login to My Infotree
Advanced Search

Marketing -- General

Showing 1 to 30 of 33 Previous · 1 · 2 · Next

1008080852.gifBusiness Source Complete   Article database with abstracts   Good for Basic Research   Includes Book Reviews   Includes some Full-Text   
Access Info: Ohio U. - all campuses (including off-campus access)
Contains over 11,000 periodicals indexed and abstracted, with more than 10,000 full text, covering management, economics, finance, accounting and international business, among others... more
1008080852.gifGlobal Market Information Database (GMID)    
Access Info: Ohio U. - Athens campus only (including off-campus access)
Contains key business intelligence data on countries, companies, markets, and consumers... more
1008080852.gifLexisNexis Academic   Full-Text   Includes Book Reviews   
Access Info: Ohio U. - all campuses (off-campus access via OhioLINK login)
Huge collection of full-text databases covering news, business, legal research, and biographical information... more
1008080852.gifMediamark Reporter    
Access Info: Ohio U. - Athens campus only (including off-campus access)
(Does not work with Firefox)Magazine audience statistics useful to the fields of advertising and marketing, including circulation and audience data for publications as well as product audience and usage data... more
1008080852.gifMintel Reports    
Access Info: Ohio U. - Athens campus only (including off-campus access)
"Mintel offers market research reports covering US and International marketplaces; each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles... more
1008080852.gifTableBase    
Access Info: Ohio U. - Athens campus only (including off-campus access)
Provides access to statistical tables dealing with industries, products and companies throughout the world that are obtained from periodicals and newspapers, trade associations, and investment research houses... more
1008080852.gifWall Street Journal Online   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
Access to the Wall Street Journal has changed, and this link will direct users to an explanation of this change... more
1008080852.gifWARC: World Advertising Research Center   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
A full text database with over 12,000 case studies from major companies and advertising agencies, articles from leading advertising journals, and unpublished papers... more
Abbott Wool's Market Segment Resources, by Abbott Wool    
Provides links to advertising agencies, research companies, marketing services, media, and media services serving ethnic and other special market segments... more
Ad*Access    
Presents images and database information for over 7,000 advertisements printed in American and Canadian newspapers and magazines between 1911 and 1955... more
1008080852.gifBusiness and Industry   Article database with abstracts   Includes some Full-Text   
Access Info: Ohio U. - all campuses (including off-campus access)
A closed file database that is no longer (as of June 30, 2006) being updated, which indexes more than 1,000 of the world's most authoritative business publications, including trade and business journals, industry newsletters, and a broad collection of regional, national and international newspapers... more
1008080852.gifConference Board - Business Knowledge Research   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
Provides full-text research reports from The Conference Board on the latest issues in business management, and United States and global economics... more
1008080852.gifConference Board: Consumer Research Center   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
Provides consumer-related reports, statistics, surveys, forecasts, and market profiles from The Conference Board... more
1008080852.gifCountryWatch    
Access Info: Ohio U. - all campuses (including off-campus access)
Provides "country specific geopolitical intelligence on each of the 192 countries of the world... more
1008080852.gifEconomist Intelligence Unit, by Economist Group    
Access Info: Ohio U. - all campuses (including off-campus access)
Full-text reports on several dozen countries that provide country profiles (Country Profile section), economic and political trend analysis (Country Reports section), financial information (Country Finance section), and commercial information (Country Commerce section)... more
1010158728.gifEditor & Publisher Market Guide    
Access Info: Click on title for holdings and locations
Offers individual market surveys of all United States and Canadian cities where a daily newspaper is published... more
Electronic Journals for Marketing    
Link to a listing in ALICE for electronic journals in the field of Marketing... more
Emergence of Advertising in America: 1850-1920    
Presents over 9,000 images, with database information, relating to the early history of advertising in the United States... more
1008080852.gifFaulkner's Advisory for IT Studies (FAITS)   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
More than 1,200 full-text reports on a wide range of IT topics... more
HispanSource    
This site provides links to "credible, objective, and relevant information on the United States Hispanic/Latino market" and includes "Hispanic consumer behavior to demographic information, from Hispanic media to community events, HispanSource will help you get the data you need for successful plans and strategies... more
1008080852.gifHousehold Spending   Full-Text   
Access Info: Ohio U. - all campuses (including off-campus access)
This online book contains information about how much American consumers spend in various product areas; product categories include Apparel, Entertainment, Financial Products and Services, Food and Alcohol, Gifts, Healthcare, Household Furnishings and Supplies, Shelter and Utilities, Personal Care Products and Services, and Transportation... more
Intute: Social Sciences    
Directory to high-quality web resources in the areas of the social sciences, including: anthropology, business, economics, education, environmental studies, hospitality and catering, government, law, human geography, politics, psychology, social welfare, sociology, sports, travel and tourism, women's studies, and related disciplines... more
Knowledge@Wharton    
Offers the latest business insights, information and research from a variety of sources... more
KnowThis.com's Marketing Virtual Library, by Paul Christ    
Provides links to marketing sites organized by topic area... more
MarketingPower    
Provides information and resources for numerous marketing topics... more
1025293712.gifMarketing Research Guide, by Chad Boeninger    
Lists marketing information sources available in Alden Library... more
1008080852.gifMarket Insight    
Access Info: Ohio U. - Athens campus only (including off-campus access)
Includes Standard and Poor's Stock Reports, Standard and Poor's Industry Surveys, Standard and Poor's EDGAR, U... more
1010158728.gifRand McNally ... Commercial Atlas & Marketing Guide    
Access Info: Click on title for holdings and locations
Contains population, economic, and geographic data and maps for places in the United States... more
Social Science Research Network (SSRN)    
A mujlti-part database of working papers and forthcoming papers in a wide range of social science disciplines... more
1010158728.gifStandard Rate and Data Service, Inc. Publications (SRDS)    
Access Info: Click on title for holdings and locations
Contain advertising rates, specifications, circulation, and other information for various forms of media... more

Previous · 1 · 2 · Next

Subtopics:

  • None

Related Topics:

  • None

Types for this topic:

  • All Types


If you have questions, comments, or suggestions, please use the Ohio University Libraries' E-Mail a Librarian form.
Copyright © 2003-2008 Ohio University. All Rights Reserved.