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Public Relations and Advertising -- General

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CommWiki, by Jessica Hagman and Diana Nichols   Good for Basic Research   
The CommWiki is a collection of resources, guides, and research tips for students in all areas of the Scripps College of Communication... more
1008080852.gifWARC: World Advertising Research Center   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
A full text database with over 12,000 case studies from major companies and advertising agencies, articles from leading advertising journals, and unpublished papers... more
Ad*Access    
Presents images and database information for over 7,000 advertisements printed in American and Canadian newspapers and magazines between 1911 and 1955... more
AdViews    
AdViews is a collection of digitized vintage television commercials from the 1950s to the 1980s... more
Audit Bureau of Circulation eCirc Reports    
Newspaper and magazine circulation statistics for publications in North America and some International locations... more
1010158728.gifBest Consumers: Demographics of Consumer Demand    
Access Info: Click on title for holdings and locations
Presents demographics statistics and how their changes has affected the market for products in the following categories: Alcoholic Beverages Apparel Computers Education Entertainment Financial Products and Services Furnishings and Equipment Gifts for Non-Household Members Groceries Health Care Household Services Housekeeping Supplies Personal Care Reading Material Restaurants and Carry-Outs Shelter Telephone Tobacco Transportation Travel Utilitie... more
Classic TV Ads    
Browse this collection of classic television ads from decades past, broken down into the following categories: Eat Drink Smoke Clean Groom Shop Travel The site does include some commentary for each commercial from the site's owner... more
1008080852.gifConference Board: Consumer Research Center   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
Provides consumer-related reports, statistics, surveys, forecasts, and market profiles from The Conference Board... more
1010158728.gifConsumer Dimensions    
Access Info: Click on title for holdings and locations
Consumer Dimensions is intended for marketers looking for consumer and demographic information to help them make effective product positioning strategies... more
1010158728.gifEditor & Publisher Market Guide    
Access Info: Click on title for holdings and locations
Offers individual market surveys of all United States and Canadian cities where a daily newspaper is published... more
Emergence of Advertising in America: 1850-1920    
Presents over 9,000 images, with database information, relating to the early history of advertising in the United States... more
1008080852.gifEncyclopedia of Major Marketing Campaigns    
Access Info: Ohio U. - all campuses (including off-campus access)
Contains essays on nearly 500 advertising campaigns that appeared between the late 1990s and 2005... more
1008080852.gifHousehold Spending   Full-Text   
Access Info: Ohio U. - all campuses (including off-campus access)
This online book contains information about how much American consumers spend in various product areas; product categories include Apparel, Entertainment, Financial Products and Services, Food and Alcohol, Gifts, Healthcare, Household Furnishings and Supplies, Shelter and Utilities, Personal Care Products and Services, and Transportation... more
1010158728.gifHousehold Spending: Who Spends How Much on What    
Access Info: Click on title for holdings and locations
Provides household spending data by age, income, high-income consumer units, household type, race and Hispanic origin, region and eduction in the following categories: Apparel Entertainment Financial Products and Services Food and Alcoholic Beverages Gifts for People in Other Households Health Care Household Operations Shelter and Utilities Personal Care, Reading, Education and Tobacco Transportatio... more
1010158728.gifKagan's Media Cast 2010: strategic market & financial forces shaping the media over the next ten years    
Access Info: Click on title for holdings and locations
Provides predictions on media and communication sectors through 2010... more
1010158728.gifMedia Trends (11th ed., 2005)    
Actionable metrics, benchmarks and projections for all major media sectors... more
1008080852.gifMediamark Reporter    
Access Info: Ohio U. - Athens campus only (including off-campus access)
(May not work with the Firefox browser) Magazine and broadcast audience statistics useful to the fields of media, advertising and marketing... more
1008080852.gifMintel Reports    
Access Info: Ohio U. - Athens campus only (including off-campus access)
"Mintel offers market research reports covering US and International marketplaces; each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles... more
1010158728.gifStandard Rate and Data Service, Inc. Publications (SRDS)    
Access Info: Click on title for holdings and locations
Contain advertising rates, specifications, circulation, and other information for various forms of media... more

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