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Public Relations and Advertising -- General
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CommWiki, by Char Booth and Diana Nichols   Good for Basic Research   
The CommWiki is a collection of resources, guides, and research tips for students in all areas of the Scripps College of Communication... more
1008080852.gifWARC: World Advertising Research Center   Full-Text   
Access Info: Ohio U. - Athens campus only (including off-campus access)
A full text database with over 12,000 case studies from major companies and advertising agencies, articles from leading advertising journals, and unpublished papers... more
Ad*Access    
Presents images and database information for over 7,000 advertisements printed in American and Canadian newspapers and magazines between 1911 and 1955... more
Audit Bureau of Circulation eCirc Reports    
Newspaper and magazine circulation statistics for publications in North America and some International locations... more
Emergence of Advertising in America: 1850-1920    
Presents over 9,000 images, with database information, relating to the early history of advertising in the United States... more
1008080852.gifEncyclopedia of Major Marketing Campaigns    
Access Info: Ohio U. - all campuses (including off-campus access)
Contains essays on nearly 500 advertising campaigns that appeared between the late 1990s and 2005... more
1008080852.gifMediamark Reporter    
Access Info: Ohio U. - Athens campus only (including off-campus access)
(Does not work with Firefox)Magazine audience statistics useful to the fields of advertising and marketing, including circulation and audience data for publications as well as product audience and usage data... more
1010158728.gifStandard Rate and Data Service, Inc. Publications (SRDS)    
Access Info: Click on title for holdings and locations
Contain advertising rates, specifications, circulation, and other information for various forms of media... more

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