A full text database with over 12,000 case studies from major companies and advertising agencies, articles from leading advertising journals, and unpublished papers.

Covers all areas of marketing communications. Includes adspend statistics, and demographic and economic data.

Special sections provide consolidated global industry news, marketing communications, best practice papers and expert editorials on current industry trends

Includes material from WARC's own publications as well as materials supplied by partner organizations.

Publications include Admap, International Journal of Advertising, International Journal of Marketing Research, International Journal of Advertising and Marketing to Children, Advertising and Media Expenditure Surveys and Forecasts, as well as the Pocketbook series.