Founded by Pacific News Service in 1996, NCM is a national association of over 700 ethnic media organizations. NCM "promotes ethnic media by strengthening the editorial and economic viability of this increasingly influential segment of America's communications industry."

NCM promotes editorial exchange of ethnic media stories, acts as a voice for under-served communities, and offers trade association activities for ethnic media organizations.

The website contains news stories from all over the world and other resources dedicated to promoting ethnic media.

Formerly called New California Media.