(May not work with the Firefox browser) Magazine and broadcast audience statistics useful to the fields of media, advertising and marketing. Includes circulation and audience data for publications as well as product audience and usage data.
New users must first "Register for a FREE Account" on the home page with an ohiou.edu address to create an Email/Password login. This login may be used to access all parts of MRI by Ohio University faculty, staff and students.
After log-in, click on the Mediamark Reporter button at the top right of the home page to view summaries of audience and product usage data from MRI's household sample surveys.
Before entering the Mediamark Reporter section, users must first read and accept the Mediamark Research, Inc. On-Line User License Agreement.
For information about how to use MRI and read a report, take a look at this post in the Business Blog.
For a screencast tutorial about how to use the database, please visit the Biz Wiki screencasts page.