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  Mediamark Reporter    
(MRI)
Access Info: Ohio U. - Athens campus only (including off-campus access)

(Does not work with Firefox)Magazine audience statistics useful to the fields of advertising and marketing, including circulation and audience data for publications as well as product audience and usage data.

New users must first "Register for a FREE Account" on the home page to create a Email/Password login. This login may be used to access all parts of MRI by Ohio University faculty, staff and students.

Click on the Mediamark Reporter button at the bottom of the home page to view summaries of audience and product usage data from MRI's household sample surveys.

Before entering the Mediamark Reporter section, users must first read and accept the Mediamark Research, Inc. On-Line User License Agreement.

For information about how to use MRI and read a report, take a look at this post in the Business Blog.

For a screencast tutorial about how to use the database, please visit the Biz Wiki screencasts page.


URL: http://infotree.library.ohiou.edu/scripts/redirect.html?id=3429
Subjects: Business and Finance -- Marketing | Communications -- Journalism -- Public Relations and Advertising
Types: Statistics
Dates of Coverage: Current


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