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Mintel Reports Access Info: Ohio U. - Athens campus only (including off-campus access)
"Mintel offers market research reports covering US and International marketplaces; each report combines data & analysis of the competitive landscape,
market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market."
Please note that Mintel requires users to create a personal profile before using this database. URL: http://infotree.library.ohiou.edu/scripts/redirect.html?id=3498 Subjects: Business and Finance -- Business | Business and Finance -- Business -- Industry Information | Business and Finance -- Marketing Types: Databases
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