Public Opinion and Polling around the World: A Historical Encyclopedia (2004)

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Public Opinion and Polling around the World: A Historical Encyclopedia (2004), by John G. Geer, editor
Access Info: Ohio U. - all campuses (including off-campus access)

Contains more than 100 entries which examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figures like George Gallup and Elmo Roper.

URL: http://infotree.library.ohiou.edu/scripts/redirect.html?id=4994
Subjects: General -- Statistics -- Polls and Surveys | Humanities -- History -- North America -- United States | Social Sciences
Types: Encyclopedias